Creating a social application from a developer’s perspective


When you start working on a social application for the first time, it is very easy to make very costly mistakes. This is not average website anymore – you are now in uncharted territories.

Social application is more related to advertising – most important is to get audience and user engagement. Bigger audience means better spread of client’s message, which also means happy client and better sales for the client.

If you are working with an advertising agency, they rarely have deep experience in social media. In advertising, most people think that the guy who has louder voice also has better spread of the message. Although this is very true for tv- advertising, magazines, outdoor and so on, this does not work well for social media. In social media louder voice = spamming. Don’t do it, even if your client really wants.

I will give you 10 practical guidelines from a developers perspective.

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